in my experience
Want a market? Just buy it. If you're MSFT that is.
May 20, 2002 8:51 AM
I've mentioned a few times in the past that MSFT is doing the loss leader thing with Xbox. Everyone knows it's going to cost them many many, MANY dollars over the next couple of years with each unit sold representing a loss of $100 or more. What does this add up to? 2 Billion Dollars. Now that sounds like a massive amount of money (it really is) but only represents small percentage of the CASH the MSFT has on hand, right now, or only one quarter's worth of profits.
May 20, 2002 8:51 AM
I've mentioned a few times in the past that MSFT is doing the loss leader thing with Xbox. Everyone knows it's going to cost them many many, MANY dollars over the next couple of years with each unit sold representing a loss of $100 or more. What does this add up to? 2 Billion Dollars. Now that sounds like a massive amount of money (it really is) but only represents small percentage of the CASH the MSFT has on hand, right now, or only one quarter's worth of profits.